Communication
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About Course
Rationale
The Communication major curriculum is designed to equip students with foundational knowledge of concepts and practice of communication to enable graduates of the programme to effectively serve society in a variety of roles
The curriculum emphasizes, without limitation, communication through the mass media as well as interpersonal and group communication Students are presented with a menu of courses which could lead to careers in electronic media (radio, television, film, etc), or print media (newspapers, magazines, book publishing) or advertising or public relations
Requirements
Applicants must fulfil entry requirements that apply to all Daystar undergraduate students, i.e. An overall minimum grade of C+ in KCSE or atleast 4 credits in IGSE with atleast 2 credit passes at A level/GCE. In addition they must have obtained at least a Grade of C+ (plus) in English.
Specifically, the goals of the major are:
- give students a foundational and biblically-derived understanding of theory and practice in communication study at interpersonal, group, intercultural and mass communication levels;
- provide students with a menu of courses which leads to a guided focus and in-depth study of at least one area of communication;
- prepare students to apply communication principles and skills in church, business, government and social settings;
- prepare students to assist others in various church and community settings to recognize and apply the principles and concepts of effective communication to address specific problems be they individual, communal, institutional or organizational; and
- prepare students for further study in communication.
