National football team ‘Harambee Stars’ have secured three million sponsorship deal from Star Times Media. The deal is expected to go on till 2019.Harambee stars will benefit from the broadcast package with their matches expected to be aired on Star Times Focus Channel.
Speaking during the official launch today, Star Times Director of Sports Gary Rathbone mentioned that the sponsorship deal was a significant demonstration of the company’s confidence and commitment to the Kenyan market.
Football Federation President Sam Nyamweya said that the sponsorship was not only a historical move but also a major incentive for the team to focus on delivering results on the pitch.
Star Times Media covers 80% of the continent’s population with 320 authorized channels consisting of news, movies, series, sports, entertainment, fashion among others.
By Maryanne Nyambura.